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Hardcover Media Research Methods: Audiences, Institutions, Texts Book
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ISBN: 113755214X

ISBN13: 9781137552143

Media Research Methods: Audiences, Institutions, Texts

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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why...

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Format: Hardcover

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Social Science Social Sciences

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