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Paperback Media Relations: Issues and Strategies Book

ISBN: 1742376444

ISBN13: 9781742376448

Media Relations: Issues and Strategies

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Format: Paperback

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Book Overview

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of communication have altered not only the working environments...

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