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Paperback Media Reception Studies Book

ISBN: 0814781357

ISBN13: 9780814781357

Media Reception Studies

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Book Overview

A broad survey on how audiences make meaning out of mass media

Media Reception Studies
broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media.

Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological...

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