Media Product Portfolios: Issues in Management of Multiple Products and Services

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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes,...

Format:Hardcover

Language:English

ISBN:0805855890

ISBN13:9780805855890

Release Date:May 2005

Publisher:Routledge

Length:272 Pages

Weight:1.17 lbs.

Dimensions:0.8" x 6.5" x 9.3"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Media Product Portfolios: Issues in Management of Multiple Products and Services

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