Media Performance: Mass Communication and the Public Interest

by Denis McQuail

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Book Overview

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying...

Format:Paperback

Language:English

ISBN:080398295X

ISBN13:9780803982956

Release Date:June 1992

Publisher:Sage Publications Ltd

Length:368 Pages

Weight:1.40 lbs.

Dimensions:0.7" x 6.2" x 9.1"

Related Subjects

Communication Communication & Journalism Communication & Media Studies Communications Language Arts Media Studies Politics & Social Sciences Social Science Social Sciences Textbooks

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Media Performance: Mass Communication and the Public Interest

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