Media Messages in American Presidential Elections

by Diana Owen

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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of...

Format:Hardcover

Language:English

ISBN:0313263620

ISBN13:9780313263620

Release Date:January 1991

Publisher:Praeger

Length:224 Pages

Weight:1.15 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Communication Communication & Journalism Communications Elections & Political Process Government Language Arts National Political Science Politics & Government Politics & Social Sciences Social Sciences Words, Language & Grammar

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Media Messages in American Presidential Elections

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