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Hardcover Media Messages in American Presidential Elections Book

ISBN: 0313263620

ISBN13: 9780313263620

Media Messages in American Presidential Elections

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of...

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Format: Hardcover

Condition: New

$109.44
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