Media Franchising: Creative License and Collaboration in the Culture Industries

(Part of the Postmillenial Pop Series)

by Derek Johnson and Derek Johnson

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."

--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public...

Format:Paperback

Language:English

ISBN:081474348X

ISBN13:9780814743485

Release Date:May 2011

Publisher:New York University Press

Length:300 Pages

Weight:1.00 lbs.

Dimensions:1.0" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Media Franchising: Creative License and Collaboration in the Culture Industries

(Part of the Postmillenial Pop Series)

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