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Paperback Media Franchising: Creative License and Collaboration in the Culture Industries Book
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ISBN: 081474348X

ISBN13: 9780814743485

Media Franchising: Creative License and Collaboration in the Culture Industries

(Part of the Postmillenial Pop Series)

by and
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Format: Paperback

Condition: New

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Book Overview

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."

--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public...

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