Media Firms: Structures, Operations, and Performance

by Robert G. Picard

No Customer Reviews

Select Format

Select Condition

Book Overview

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.

The chapters,...

Format:Paperback

Language:English

ISBN:0415516293

ISBN13:9780415516297

Release Date:December 2011

Publisher:Routledge

Length:272 Pages

Weight:0.81 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Language Arts

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Media Firms: Structures, Operations, and Performance

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us