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Paperback Media Firms: Structures, Operations, and Performance Book
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ISBN: 0415516293

ISBN13: 9780415516297

Media Firms: Structures, Operations, and Performance

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Format: Paperback

Condition: New

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Book Overview

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.

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Business Business & Investing Economics Language Arts

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