Media Effects Research: A Basic Overview (Mass Communication and Journalism)
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Book Overview
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.
Format:Paperback
Language:English
ISBN:1305077474
ISBN13:9781305077478
Release Date:January 2015
Publisher:Cengage Learning
Length:368 Pages
Weight:1.10 lbs.
Dimensions:0.6" x 6.2" x 9.0"
Customer Reviews
2 ratings
missing piece of the media puzzle
Published by Thriftbooks.com User , 16 years ago
Sparks (2009) on media is an excellent author to recount what has been said in New Media. Sparks just published a book that I just got. I am 100% thumbed through and am almost 50% read word by word. Sparks established in his text the foundation of any science (prediction, explanation, understanding, control) as a necessary background to study the effects of media; then Sparks spent the bulk of the text on explaining the scientifically studied effects (e.g., violence, sexual, emotions, persuasion). He indicated that his effort is dedicated to being scientific and still Sparks has to make room for McLuhan who was too correct to be ignored, regardless of being just a thinker and not a scientist. Sparks's text Media Effects Research: A Basic Overview was divided into * 10% scientific approach * 80% science about media (methods, history, topics) * 10% McLuhan as a guru and ideas that we cannot afford to ignore Sparks (2009) is the missing piece of my puzzle, because he puts the entire media scene in perspective from the research point of view. Additionally, this text has recent references on every single topic pointing to the research or the academic groups behind the research.
Great Book
Published by Thriftbooks.com User , 16 years ago
This is a good book on media effects. It is easy to read and gives a good general background on the subject. It is appropriate as an undergraduate text.
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