Media Convergence and the Development Strategies of Radio and Television in China
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This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and...
Format:Hardcover
Language:English
ISBN:9813341483
ISBN13:9789813341487
Release Date:December 2020
Publisher:Springer
Length:166 Pages
Weight:0.94 lbs.
Dimensions:0.4" x 6.1" x 9.2"
Related Subjects
Arts, Music & Photography Language Arts Performing Arts Social Science Social SciencesCustomer Reviews
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