Media Consumption in Malaysia: A Hermeneutics of Human Behaviour
(Part of the Routledge Contemporary Southeast Asia Series Series)
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Book Overview
This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and...
Format:Paperback
Language:English
ISBN:1138492299
ISBN13:9781138492295
Release Date:January 2018
Publisher:Routledge
Length:218 Pages
Weight:0.69 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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