Media, Audience, and Social Structure

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Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the medias role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively)...

Format:Hardcover

Language:English

ISBN:0803925816

ISBN13:9780803925816

Release Date:November 1986

Publisher:Sage Publications, Inc

Length:448 Pages

Weight:1.45 lbs.

Related Subjects

Language Arts

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