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Paperback Media and Communication Research Methods Book
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ISBN: 1137528249

ISBN13: 9781137528247

Media and Communication Research Methods

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Format: Paperback

Condition: New

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Book Overview

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research...

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Social Science Social Sciences

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