Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

by Arthur Asa Berger and Arthur A Berger

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Book Overview

Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level...

Format:Paperback

Language:English

ISBN:0761918531

ISBN13:9780761918530

Release Date:March 2000

Publisher:Sage Publications, Inc

Length:320 Pages

Weight:0.95 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Communication Communication & Journalism Communication & Media Studies Communications Computer Science Computers & Technology Engineering Language Arts Media Studies Online Searching

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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

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