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Business & Investing Books > Marketing & Sales Books
Paperback Measuring Marketing: 103 Key Metrics Every Marketer Needs Book
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ISBN: 0470821329

ISBN13: 9780470821329

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.

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Format: Paperback

Condition: Very Good

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Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Research Sales Sales & Selling

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