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Business & Investing Books > Marketing & Sales Books
Paperback Measuring Marketing: 103 Key Metrics Every Marketer Needs Book
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ISBN: 0470821329

ISBN13: 9780470821329

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Format: Paperback

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Book Overview

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Research Sales Sales & Selling

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