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Paperback McLuhan in Reverse: His General Theory of Media (GToM) Book

ISBN: 1433182467

ISBN13: 9781433182464

McLuhan in Reverse: His General Theory of Media (GToM)

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

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Format: Paperback

Condition: New

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Social Science Social Sciences

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