McDonald ] Modern Direct Marketing ] 1998 ] 1

Name: Good general overview
Item: McDonald ] Modern Direct Marketing ] 1998 ] 1
Rating: 4
Author: Thriftbooks.com User

by William J. McDonald and William McDonald

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

Format:Hardcover

Language:English

ISBN:0256197830

ISBN13:9780256197839

Release Date:January 1998

Publisher:McGraw-Hill Companies

Length:792 Pages

Weight:2.50 lbs.

Dimensions:1.6" x 7.6" x 9.7"

Related Subjects

Business Business & Investing Economics

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1 rating

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Good general overview

Published by Thriftbooks.com User , 24 years ago

This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing. The sources at the end of each chapter indicate more detailed coverage. A good book for those entering the DM field and for those looking for a quick review or overview. It is not a handbook, rather, it's more of a basic textbook.

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McDonald ] Modern Direct Marketing ] 1998 ] 1

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Good general overview

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