We've all visited a website and noticed ads for that site follow us around the internet. Those ads are called 'remarketing'. Many remarketing ads are kind of... haunting. They'll show you exactly the thing you just looked at (and already said no to). It's easy to do remarketing badly and spend a fortune in the process. This book is your manifesto for doing remarketing RIGHT. You'll learn how to run remarketing ads affordably across Google, Facebook,...