Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

by Jackie Fenn and Mark Raskino

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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock...

Format:Hardcover

Language:English

ISBN:1422121100

ISBN13:9781422121108

Release Date:September 2008

Publisher:Harvard Business Review Press

Length:256 Pages

Weight:1.22 lbs.

Dimensions:1.0" x 6.5" x 9.5"

Related Subjects

Business Business & Investing Economics Management Management & Leadership Organizational Change Science & Math Technology

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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

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