Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

This book has a very poor title which does not do it justice. Should be titled, "The Online Marketing Bible." This book is both extremely educational and motivational. After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing. This book can be used for beginners in the internet marketing world as well as advanced marketers. HIGHLY RECOMMENDED

Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education. I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format. As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section. Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do). And I wish we had a section on features vs benefits with examples of bullet points. Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.

Mitch Meyerson and Mary Scarborough have written a very fine book; Mitch is playing the game at the highest possible level, I am very impressed by his level of mastery. Once I started reading "Mastering Online Marketing", I was unable to stop! This book is an absolute must for anyone wanting to build and sustain a thriving e-commerce business.

Wow, all I can say is that if you are into online marketing, you simply must purchase this book. It's simple, straight forward, has lots of pictures and diagrams to easily grasp the material. I've now read my copy several times and have given it to all my staff. Bottom line, buy this book and get rockin' Travis Greenlee [...]