Mastering International Trade

by Chris Marshall

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This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
Each chapter contains diagrams, charts, tables and case...

Format:Paperback

Language:English

ISBN:0333994612

ISBN13:9780333994610

Release Date:February 2003

Publisher:Red Globe Press

Length:250 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.2" x 9.3"

Related Subjects

Accounting & Finance Business Business & Investing Economics Exports & Imports International Management & Leadership

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