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Business & Investing Books > Marketing & Sales Books
Paperback Mastering Fashion Marketing Book
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ISBN: 140391902X

ISBN13: 9781403919021

Mastering Fashion Marketing

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Format: Paperback

Condition: Very Good

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Book Overview

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Business Business & Investing Economics

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