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Hardcover Mastering Communication in Contemporary America: Theory, Research, and Practice Book
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ISBN: 1559340975

ISBN13: 9781559340977

Mastering Communication in Contemporary America: Theory, Research, and Practice

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This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and explores critical similarities and differences between animal and human communication. The first eight chapters provide students with a strong foundation of the concepts and research-supported theories. The second half of the book uses this foundation to focus on practical applications including influencing...

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Format: Hardcover

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