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Hardcover Massimo Vitali: Beach & Disco Book

ISBN: 3882436468

ISBN13: 9783882436464

Massimo Vitali: Beach & Disco

Fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets. From planning to implementation, it should guide you step by step through copywriting skills for a range of disciplines including: the Internet; radio and TV; business to business; public relations; recruitment; and charities. Throughout the text quick tips summarize what you have read and exercises are provided to help...

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Format: Hardcover

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