Mass Moralizing: Marketing and Moral Storytelling

by Phil Hopkins

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This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.

Format:Hardcover

Language:English

ISBN:0739188518

ISBN13:9780739188514

Release Date:April 2015

Publisher:Rlpg/Galleys

Length:258 Pages

Weight:1.15 lbs.

Dimensions:1.0" x 6.1" x 9.0"

Related Subjects

Philosophy Social Science Social Sciences

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Mass Moralizing: Marketing and Moral Storytelling

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