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Hardcover Mass Media Research: An Introduction (Non-Infotrac Version) Book

ISBN: 0534563031

ISBN13: 9780534563035

Mass Media Research: An Introduction (Non-Infotrac Version)

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey... This description may be from another edition of this product.

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Format: Hardcover

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