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Paperback Mass Media and the Shaping of American Feminism, 1963-1975 Book

ISBN: 1578066131

ISBN13: 9781578066131

Mass Media and the Shaping of American Feminism, 1963-1975

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Format: Paperback

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Book Overview

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"--the tennis match between Billie Jean King and Bobby Riggs--the mass media were intimately involved with both the distribution and the understanding of the feminist message.

This mass media promotion of the feminist profile, however, proved to be a...

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