Markterfolg Radikaler Innovationen: Determinanten Des Akzeptanzverhaltens [German]

by Stefanie Regier

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Stefanie Regier untersucht, welche Faktoren die Produktevaluation und die Akzeptanzentscheidung des Konsumenten bei radikalen Innovationen beeinflussen. Auf dieser Basis entwickelt sie ein Modell, um... This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:3835007971

ISBN13:9783835007970

Release Date:September 2007

Publisher:Deutscher Universitatsverlag

Length:299 Pages

Weight:0.93 lbs.

Dimensions:0.7" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Markterfolg Radikaler Innovationen: Determinanten Des Akzeptanzverhaltens [German]

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