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Paperback Marketingstrategie Und Marketingpolitik [German] Book
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ISBN: 3540226613

ISBN13: 9783540226611

Marketingstrategie Und Marketingpolitik [German]

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Gegenstand des Buches sind die Marketingstrategien von Markenartikelproduzenten und Handelsorganisationen auf mehrstufigen M?rkten. Im Bereich der Markenartikelproduktion werden die strategische Planung von Gesch?ftsfeldern, die Produktstrategien (insbesondere die Produktinnovation) und die Markenstrategien behandelt. F?r Handelsorganisationen wird die strategische Planung der Betriebsform und der Warengruppen dargestellt.

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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