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Hardcover Marketing's Role in Economic Development Book
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ISBN: 0899307663

ISBN13: 9780899307664

Marketing's Role in Economic Development

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This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes...

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Format: Hardcover

Condition: New

$86.98
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Related Subjects

Business Business & Investing Economics

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