![Hardcover Etzel ] Marketing ] 2007 ] 14 Book](https://i.thriftbooks.com/api/imagehandler/m/2A9466AEC00D48D810261818133B5DB07D76E347.jpeg)
Etzel ] Marketing ] 2007 ] 14
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Book Overview
Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0073016349
ISBN13:9780073016344
Release Date:January 2007
Publisher:Irwin/McGraw-Hill
Length:706 Pages
Weight:3.30 lbs.
Customer Reviews
4 ratings
Great for basic marketing
Published by Thriftbooks.com User , 15 years ago
I needed this book for my Marketing class and it's been a great tool so far.
Very pleased!
Published by Thriftbooks.com User , 19 years ago
I saved so much money on this book! The delivery was fast--just like you promised! Thanks.
Not bad reading
Published by Thriftbooks.com User , 22 years ago
I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.
Its a very good book with power to let me understand
Published by Thriftbooks.com User , 25 years ago
It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener
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