Marketing

Name: I consider this a very complete general marketing book
Item: Marketing
Rating: 5
Author: Thriftbooks.com User

by Warren J. Keegan, Thomas R. Duncan, Sandra E. Moriarty, et al.

Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0130163872

ISBN13:9780130163875

Release Date:August 1994

Publisher:Prentice Hall

Length:704 Pages

Weight:3.45 lbs.

Dimensions:1.2" x 8.3" x 10.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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I consider this a very complete general marketing book

Published by Thriftbooks.com User , 25 years ago

This book was the guide for one of the courses of the Master of Estrategic Marketing Managament. I recomended this book.

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Marketing

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I consider this a very complete general marketing book

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