Marketing

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Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0333987896

ISBN13:9780333987896

Release Date:January 2003

Publisher:Palgrave MacMillan

Length:434 Pages

Weight:1.44 lbs.

Dimensions:1.0" x 6.2" x 9.4"

Related Subjects

Business Business & Investing Economics

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