Marketing
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Book Overview
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision...
Format:Paperback
Language:English
ISBN:141291034X
ISBN13:9781412910347
Release Date:March 2006
Publisher:Sage Publications Ltd
Length:192 Pages
Weight:0.58 lbs.
Dimensions:0.4" x 6.3" x 8.3"
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