Marketing Your Product: A Planning Guide for Small Business

Book started out great... until page 2. Paragraph 'Difference between Marketing and Sales': "Marketing is different from Sales in that you first determine the customer's needs and then design a product or service to satisfy those needs.. Marketing is really about listening to your customer. In a sales-oriented organization, salespeople listen with the intent to reply; in marketing you listen with the intent to understand."My recommendation for a replacement definition: "Marketing is Sales on crack - with no quota." Get a grip - nothing happens without a sale and you're not going to get one of those without listening.