Marketing Your Library: Tips and Tools That Work

by Carol Smallwood

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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive...

Format:Paperback

Language:English

ISBN:0786465433

ISBN13:9780786465439

Release Date:March 2012

Publisher:McFarland & Company

Length:231 Pages

Weight:0.70 lbs.

Dimensions:0.6" x 6.9" x 9.9"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics Language Arts

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