Marketing Your Clinical Practice: Ethically, Effectively, Economically

This book is written based on real life experinces. I believe it is a masterpiece. I am incorporating lessons learned into my practice. It is quite enjoyable to read. It truly exceeded my expectations. Two thumbs up.

I picked this up originally on a hospital library display wondering what could I learn about marketing MY practice. This book has practical, down-to-earth and simple ( and economic) tools to help find your referral sources and how to reach them to promote your practice. It does what it sets out to do and then some. I will reread this book, share it with my practice manager, partners etc so they can all realize how we each market our practice every day. I feel that it contains useful information for practices of ANY size, ANY specialty any locale. After reviewing the book, reading the beginning chapters and a few of particular interest, I realized I needed my own copy.

This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.

Neil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you 20 times as much. The single most valuable book for marketing your own practice.

Unless you are a pathologist with only slides or dead patients, you must have Dr. Baum's book. It is the only medical marketing book written by a private practicing physician. Baum knows "what works" and "what doesn't"; he's been in the trenches of medical practice and has done it and can tell you how to do it ethically, effectively, and economically. Dr. Robert Kotler, M.D., F.A.C.S.