Mobilize People for Marketing Success: Volume II: Mobilize People for Marketing Success

by Gary J. Stern

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Book Overview

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

Format:Paperback

Language:English

ISBN:0940069105

ISBN13:9780940069107

Release Date:August 1997

Publisher:Fieldstone Alliance

Length:208 Pages

Weight:1.47 lbs.

Dimensions:0.6" x 8.6" x 10.8"

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales Nonprofit Organizations & Charities

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Mobilize People for Marketing Success: Volume II: Mobilize People for Marketing Success

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