Incorporates technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing... This description may be from another edition of this product.
I was happy with the book. There was some highlighting in the book but where I would have done the same thing. It was delivered right off and I'm happy with the book over all. Saved me lots of money!!
Marketing book review
Published by Thriftbooks.com User , 17 years ago
as I am currently studying for an MBA, I use this book as a course support. As the course will only start in a few weeks, I can only tell you that the book must be ok as the university is AACSB accredited and has a high level of course content. Hope this helps to make a decision.
Good Job
Published by Thriftbooks.com User , 18 years ago
I was very pleased with my order. The book was deliver on time and intact.
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