Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Printed, Faxed or Web-Site Newsletter

I think that this is a very good book is you are looking to use newsletters to market your business. I thought that this book was extremely helpful and interesting to read. The book is laid out nicely and it is very easy to understand and put to use. It could have used more resources.

This book is good with helping with the basics of newsletter publishing. It does not go deep into designing a newletter and writing but is a very helpful book non the less. The resource list could be longer buts its a start.

     The newsletter is one of the most popular forms of information sharing today. Every day thousands companies, organizations, and individual people publish newsletters to share important information with their clients, potential customers, and other reading audiences. This style of publication can also be effectively reproduced on the Internet. In fact, many Websites today follow this popular format. Elaine Floyd has written Marketing With Newsletters to provide readers with the insight they need to produce powerful printed, faxed, and Website newsletters.     Following on the heels of another great publication, Newsletter Sourcebook, the author continues to offer top-notch instruction to help people create quality newsletters. This book features guidance from one end of the spectrum to the other. Everything is here. Brainstorming, setting goals, finding resources, finding help, researching, legal considerations, generating content, creative use of graphics, effective layout and design, distribution, marketing, follow-up, and more. Learn how to catch reader attention and bring them back again. Plenty of marketing tips here!     To add a powerful punch to the impact of this book the author calls upon the advice of a panel of experts. Each one makes an important contribution to the overall effectiveness of the book. Their advice covers topics such as producing a high class image, organizational newsletters, design tips, and e-mail newsletters. According to one expert, factors that contribute to top-notch newsletters include using good paper, extra colors, professional photographs, quality graphics and illustrations, and insisting upon high resolution and print quality. Much the same could be said for designing quality online newsletters!     The author provides an excellent listing of resources that will assist readers, including other publications, clip art and graphics image suppliers, newsletter printers, newsletter seminars, and professional organizations. Website designers will be helped by the use of this book. Budding newsletter publishers should have no trouble at all finding the help they need when they need it. Those desiring to set up a newsletter publishing business need look no further as well. Highly recommended!

After reading half this book, I was able to create a first-rate company newsletter. After finishing it, I was able to put together a direct mail program that made sense to my customers AND to my managers.  Clear, simple, practical.  It works.  Very few wasted words in Floyd's book.

There are just a few excellent books on how to lay out a dramatic newsletter. This is not one of them. There is just one excellent book on how to really use newsletters in business. This is it! If you really want to understand how newsletters fit into the business, and a lot about assembling newsletters as well, then turn these pages with joy and anticipation. Nowhere else will you find it laid out so well. If you want to learn how to make a "pretty" for art's sake, look elsewhere.