Marketing with Newsletters

How's the church newsletter? People mention the same items that they like and don't like to newsletter guru Elaine Floyd. How does your ministry newsletter and website measure up? Get her 330 page book its really good and is available used for a few cents! People Like: Interesting subjects Short articles Good visuals Easy-to-skim designs Bulleted lists Content telling them how to do something Clear organization Calendars Offers, benefits People Don't like: Intimidating pages (too much content) Disorganized information Long continuing articles Overly frequent mailings Irrelevant content Impersonal tone Chaotic page design Too many pages