Marketing Tourism Destinations: A Strategic Planning Approach

by Ernie Heath and Geoffrey Wall

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The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses,...

Format:Hardcover

Language:English

ISBN:0471540676

ISBN13:9780471540670

Release Date:January 1992

Publisher:Wiley

Length:240 Pages

Weight:1.10 lbs.

Dimensions:0.7" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Hospitality, Travel & Tourism Industries & Professions Service Textbooks

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Marketing Tourism Destinations: A Strategic Planning Approach

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