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Paperback Marketing Tourism and Hospitality: Concepts and Cases Book
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ISBN: 3030641104

ISBN13: 9783030641108

Marketing Tourism and Hospitality: Concepts and Cases

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I Understanding Marketing in the Tourism and Hospitality Industry

1 Tourism and Hospitality Marketing Principles

2 Characteristics of Tourism and Hospitality Marketing

II Understanding the Tourism and Hospitality Market

3 Tourism and Hospitality Consumer Behaviour

4 Tourism and Hospitality Marketing Research

III Designing the Tourism and Hospitality Marketing Strategy

5 Tourism and Hospitality Marketing...

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Format: Paperback

Condition: New

$59.86
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