Marketing Tourism and Hospitality: Concepts and Cases

by Richard George

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I Understanding Marketing in the Tourism and Hospitality Industry

1 Tourism and Hospitality Marketing Principles

2 Characteristics of Tourism and Hospitality Marketing

II Understanding the Tourism and Hospitality Market

3 Tourism and Hospitality Consumer Behaviour

4 Tourism and Hospitality Marketing Research

III Designing the Tourism and Hospitality Marketing Strategy

5 Tourism and Hospitality Marketing...

Format:Paperback

Language:English

ISBN:3030641104

ISBN13:9783030641108

Release Date:May 2021

Publisher:Palgrave MacMillan

Length:500 Pages

Weight:1.99 lbs.

Dimensions:1.1" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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Marketing Tourism and Hospitality: Concepts and Cases

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