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Paperback Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity Book

ISBN: 1349495603

ISBN13: 9781349495603

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

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Format: Paperback

Condition: New

$58.04
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Book Overview

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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