Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
No Customer Reviews
Select Format
Select Condition 
Book Overview
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on...
Format:Hardcover
Language:English
ISBN:0814433227
ISBN13:9780814433225
Release Date:July 2013
Publisher:Amacom
Length:218 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.3" x 9.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
