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Paperback Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers Book
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ISBN: 1400231086

ISBN13: 9781400231089

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious...

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Format: Paperback

Condition: New

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