Marketing to and Through Kids

by Selina S. Guber, Jonathan Berry, Jon Berry

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The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0070251118

ISBN13:9780070251113

Release Date:January 1993

Publisher:McGraw-Hill Companies

Length:234 Pages

Weight:2.20 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Research

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