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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Theory: Evolution and Evaluation Book
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ISBN: 1394310544

ISBN13: 9781394310548

Marketing Theory: Evolution and Evaluation

by , , , et al.
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Format: Paperback

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Book Overview

"The first edition of Marketing Theory: Evolution and Evaluation was published in 1988 and was received very well by marketing scholars. It was also used as a textbook in doctoral seminars on marketing theory. The first edition's preface stated "This book is both a chronicle of the evolution of marketing thought and its metatheory evaluation as a discipline. The evolution of marketing thought over the past 75 years is both fascinating and impressive...

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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